Christie puts Virtual Print Fee program on 'fast track'
With exhibitors facing a looming industry deadline of Sept. 30, 2012, to join a Virtual Print Fee (VPF) program, Christie announced that it has put its VPF program for North American exhibitors “on the fast track,” to ensure exhibitors are quickly signed up and guaranteed reimbursements as they make their move to DCI-compliant digital-cinema projection systems.
“Christie has initiated ‘Fast Track’ handling at all levels within the administrative process to insure that exhibitors can take advantage of the industry’s most simplified plan for making the move to DCI-compliant digital cinema,” said Craig Sholder, VP of Christie’s Entertainment Solutions. “It’s important for exhibitors to sign up on or before September 30, 2012, but once onboard they will still have until October 31, 2013, to make the physical conversion. During that time, they’ll have complete flexibility in choosing the best financing option for their needs, thanks to Christie’s highly flexible VPF program. We offer the widest financing options available, from self-financing to working out terms with one of our financing partners.”
Sholder added: “The sooner one begins the conversion, the better, since VPF revenues will not be earned until one has converted at least 50 percent of one’s complex. Exhibitors have nothing to lose and everything to gain by signing up with the Christie VPF program.”
Christie’s VPF program has been endorsed by all major Hollywood studios, including the Walt Disney Company, Twentieth Century Fox, Universal Pictures, Paramount Pictures, Sony Pictures Entertainment and Warner Bros. More than 110 separate theatre companies representing more than 1,500 screens across North America have enrolled in Christie’s VPF program to date.