Arts Alliance and San Sebastian's Grupo Sade sign VPF agreement


Arts Alliance Media (AAM) and Grupo Sade, owners of three cinemas in San Sebastian, Spain, which are host venues for the San Sebastian International Film Festival, announced a Virtual Print Fee (VPF) agreement which will allow Grupo Sade to recover their existing investment in digital-cinema equipment via AAM’s exhibitor finance VPF model.

Grupo Sade has converted its three sites, Príncipe, Trueba and Antiguo Berri (20 screens in total), to digital during the course of the last year, reaching 100% digitization this summer.

Every cinema will install AAM's Theatre Management System software “Screenwriter,” which will allow Sade to create and schedule its playlists and manage all of its content in a fast and automated way. The software will help the scheduling and transferring of films during the San Sebastian Film Festival, a week during which more than 100 prints circulate among these three cinemas. In addition, AAM will install Arqiva satellite equipment for the receipt of content via satellite (film and trailer DCPs, advertising and live events).

Suministros Kelonik, Spain’s leading supplier of cinema technology services and AAM’s Spanish integration partner, has installed all Grupo Sade’s digital equipment and will also provide ongoing maintenance from their Network Operations Center, in conjunction with AAM's London-based NOC.