Sony Digital extends VPF program


Sony’s Digital Cinema Solutions group’s Virtual Print Fee (VPF) program is now available through March 31, 2013.

Sony’s d-cinema offerings include the new SRX-R515 4K digital-cinema projection system designed for small to medium screens and independent theatres, as well as Sony’s full range of service and solutions for all exhibitors.

Sony says its VPF program offers lower upfront costs.

“In our ongoing effort to provide full-service digital-cinema solutions for exhibitors of all sizes, we are proud to offer the most competitive and accessible VPF program available,” said Tim Smith, VP, business development and operations, Digital Cinema Solutions, Sony Electronics. “Exhibitors shouldn’t have to settle or feel pressured based on other programs ending. Instead, they should have everything they need in order to make the most well-informed decisions. Sony’s VPF model is the only program that is tailored to the needs and timeline of customers across the country, helping make the transition to digital as smooth as possible well into the year 2013.”

Sony’s Digital Cinema Solutions group worked closely with six major and more than 90 independent distributors to create a VPF program that includes complete projector installation, an integrated storage server, theatre-management systems, monitoring software, networked services, access to Sony Digital Cinema’s 24/7 Network Operation Center, technical training, and a ten-year parts/two-year labor warranty.

Sony’s full-service digital cinema solutions also include affordable financing options that feature lease, exhibitor-managed financing or direct-purchase programs, all of which are available until March 31, 2013.

Additional information and a complete outline of Sony’s VPF program can be found here.