Newark debuts all-digital CityPlex 12
The city of Newark, NJ, celebrated the opening of the new CityPlex12 theatre, an all-digital, stadium-seating multiplex, on Sept. 14.
Co-owned by Boraie Development, LLC, and Newark native and NBA legend Shaquille O’Neal, the new theatre is on the site of the former six-screen Loews Newark Metroplex and Newark Screens Theatre.
Mayor Cory A. Booker, O’Neal, members of the Newark Municipal Council, Deputy Mayor of Economic and Housing Development Adam Zipkin, Brick City Development Corp. CEO Lyneir Richardson, Goldman Sachs managing director Alicia Glen, New Jersey Community Capital president Wayne Meyer and other dignitaries were on hand to cut the ribbon to officially open the CityPlex12 in Newark’s Central Ward.
“The redevelopment and expansion of the Newark Screens to the CityPlex12 Newark is overall an urban success story. CityPlex12 Newark has advanced the revitalization of the Central Ward and become both an attraction as well as a community asset,” said Richardson.
Mayor Booker declared, "CityPlex12 is the best place to watch a movie in New Jersey. This movie theatre is in the heart of the Central Ward, so Newarkers from all five wards can stay in our city to see the latest movies—from Madea to Men in Black.”
Deputy Mayor Zipkin added, "At the beginning of this administration, Newark’s only movie theatre was struggling to survive. But with decisive action from Mayor Booker and local partners, we were able to stabilize the movie theatre and put it in the capable hands of Boraie Development and Shaquille O’Neal… This state-of-the-art theatre is an important community hub of entertainment and employment opportunities for our citizens."
Financing for the project was provided by Goldman Sachs Urban Investment Group in partnership with New Jersey Community Capital and Brick City Development Corp,
Amenities include Barco 4K digital projection in all 12 theatres, Dolby 7.1 digital sound, RealD 3D and a new concession stand. The theatre’s premier auditorium is the SHAQ-DX, “a bigger than life Digital-Xperience.” This 300-seat stadium-style auditorium features high-back leather rockers and a 47-foot-wide screen. In conjunction with the new “Party Room” and expansive lobby, the CityPlex12 was designed to host events, screenings and birthday parties.
The theatre celebrated its grand opening by launching “30 Days of Shaqness” on Sept. 15, with a cookout featuring entertainment, food and select $1 movies all day. The month-long program will also offer a sweepstakes for movie passes, theatre merchandise and a movie poster signed by the cast of Sparkle, and daily discounts for families, seniors, and Newark’s large college population.