Asia-Pacific becomes second-largest region for digital screens


The Asia-Pacific territory in the first half of 2012 became the world’s second-largest region for movie theatre screens equipped with digital projection technology, with strong growth there and in other emerging markets helping the global market expand 21 percent during the period.

The number of digital screens in Asia-Pacific expanded by 28 percent during the first six months of 2012, according to an IHS Screen Digest Cinema Intelligence Report from information and analytics provider IHS. This caused the region’s share of global digital-cinema screens to rise to 25.2 percent, putting it ahead of Western Europe at 23.6 percent, and behind North America at 41.1 percent.

“Growth in Asia-Pacific was propelled by progress in key markets within its territory, with digital-cinema penetration rates rising to 70 percent or higher in Japan, Indonesia, China, Australia and Singapore,” said Charlotte Jones, principal analyst for cinema at IHS.