Screenvision signs new pact with Krikorian Theatres
Leading cinema-advertising company Screenvision signed a new agreement with Southern California circuit Krikorian Premiere Theatres.
Krikorian has seven locations with 89 screens in the Los Angeles DMA (#2) and one 15-plex in the San Diego DMA (#28). This deal comes on the heels of Screenvision’s long-term partnership with Pacific Theatres, further expanding Screenvision’s digital footprint in Los Angeles.
Screenvision has been exhibiting up to four minutes of advertising time with Krikorian Premiere Theatres. Under the renewed deal, Screenvision will have exclusive selling rights of the onscreen pre-show for the first time and will pick up an additional 18 minutes of inventory. Screenvision will install their satellite-delivery digital system no later than Jan. 3, 2013.