RealD to equip 100 Womei screens in China
RealD Inc. announced an agreement to equip 100 screens across the Womei Theater Chain in China with its 3D technology. RealD 3D installations across the circuit have already begun and are expected to continue over two years.
“The Chinese cinema box office continues to grow at a record rate while the appetite for 3D by Chinese moviegoers remains among the highest in the world,” said Edman Chan, general manager of Asia cinema at RealD. “China is the most populous nation in the world and these installations of RealD 3D across the Womei Theater Chain will further broaden the availability of RealD’s realistic and immersive theatre experience.”
Womei Theater Chain currently operates four cinema locations with 33 auditoriums across China. In the next five years, the company plans to open a total of 200 cinemas totaling 1,000 screens.
RealD 3D is currently available on approximately 850 cinema screens in China, with future commitments for more than 1,200 additional installations for a total of more than 2,000 screens committed.