Marcus to acquire MESCOP film buying business
Marcus Theatres signed an agreement to purchase MESCOP, Inc., a film buying and booking business located in Sussex, Wisconsin.
Under the agreement, Marcus Theatres will perform film buying services for 14 exhibitors with 75 screens at 20 locations in three Midwestern states. Services will include film buying, booking and other related responsibilities and management services.
Marcus Theatres currently books films for its 687 owned and managed screens, as well as an additional 146 screens operated by other owners. Including the MESCOP locations, Marcus will provide film buying services for a total of 908 screens.
MESCOP was founded in 1971 by Fred Florence. The company is currently operated by his son, James Florence, who will retire upon completion of the sale.
“These locations are a natural fit for us within our Midwestern footprint. We know the markets well and will utilize our programming expertise to meet the needs of these audiences,” said Jeff Tomachek, executive VP of Marcus Theatres.
James Florence said, “Marcus Theatres is a highly respected circuit that has been in business for more than 75 years. I know that my exhibitors and their customers will benefit from the experience of the Marcus Theatres film department and its well-established relationships with the film studios.”
The purchase is expected to close prior to year’s end. Terms of the transaction were not disclosed.