Screenvision signs new pact with Santikos Theatres
Leading cinema-advertising company Screenvision signed a new agreement with San Antonio-based Santikos Theatres.
Santikos currently operates eight theatres with 114 screens, providing one of the highest screen counts per theatre in the industry. Seven of the theatres are located in the San Antonio DMA (#36) along with a 19-plex in the Houston DMA (#10). In March 2013, Santikos is slated to add a new 22-screen cineplex, The Palladium 22, to its circuit in Houston.
Under the new pact, Screenvision has exclusive onscreen advertising selling rights as well as non-exclusive selling rights of promotions.
“Santikos is a great addition to our digital preshow network, strengthening our footprint in the Southern region,” said Darryl Schaffer, Screenvision’s executive VP, operations and exhibitor relations. “With its attention to creating state-of-the-art presentation and first-class amenities, Santikos is a well-attended chain attracting the kind of consumers our advertisers desire to reach.”
In addition to expanding the Santikos partnership, Screenvision recently added 207 screens with Muller Family Theatres in the Minneapolis DMA, Phoenix Theatres in the Detroit DMA, and CineMagic Theatres in the Northeast, including the Boston DMA, all of which will exhibit Screenvision’s full digital preshow.