Cineplex Entertainment launches UltraViolet service
Cineplex Entertainment’s Cineplex Store customers now have a new way to collect and enjoy digital home-video entertainment with UltraViolet. UltraViolet enables consumers to access their digital movies both at home and on the go, across a variety of apps and services, including PCs, mobile devices, smartphones, connected TVs, Blu-ray disc players and more.
Cineplex Entertainment is the first retailer in Canada and the only motion picture exhibitor in the world offering this service. Now in Canada, select movies from several Hollywood studios in new and classic releases will be UltraViolet-enabled, in addition to being available in the traditional DVD, Blu-ray, and digital rental formats.
UltraViolet is a free, online cloud-based account that gives consumers greater flexibility to collect, access and watch the movies they purchase. Once a movie has been added to their UltraViolet collection, users can stream it over the Internet or download it for offline viewing.
“We believe the best way to experience a movie first is on the theatre’s big screen, but when you want to see it again, UltraViolet gives you the added choice and flexibility to watch movies whenever and wherever you want,” said Ellis Jacob, president and CEO of Cineplex Entertainment. “When Canadians think of movies, we want them to think of Cineplex. Our goal is to become the one-stop destination for movie entertainment in Canada.”