CinemaCon to honor Cinepolis' Ramirez Magaña


Alejandro Ramirez Magaña, chief executive officer of Cinépolis, will receive the “Global Achievement in Exhibition Award” as part of CinemaCon’s International Day program on April 15.

The largest film exhibition company in Latin America, Cinépolis has a presence in Mexico, Brazil, Colombia, Peru, Central America, India and the United States. It currently operates 326 cinemas and over 3,000 screens, of which 2,772 screens are digital and eight are IMAX. Among exhibition circuits, it ranks fourth in the world in number of screens.

Cinépolis is credited as the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. Today it is the largest operator of luxury cinemas in the world.

“Alejandro Ramirez Magaña has shown an unwavering commitment to excellence throughout his career, a commitment that is exemplified by his contributions to the exhibition industry,” said CinemaCon managing director Mitch Neuhauser. “His work at Cinépolis has revolutionized the business of exhibition not only in Latin America, but throughout the world.

Before joining Cinépolis, Magaña served as Mexico’s deputy permanent representative to the Organization for Economic Cooperation and Development and as chief of staff of the Social Cabinet of the Government of Mexico. He has also worked for the World Bank and the United Nations Development Program in the areas of poverty and human development.

CinemaCon, the official convention of the National Association of Theatre Owners, will be held April 15–18 at Caesars Palace in Las Vegas.