NCM Fathom to present 'clean' comedy acts in cinemas
NCM Fathom Events, the alternative-entertainment division of National CineMedia, is collaborating with Clean Guys Entertainment to develop a series of comedy presentations for U.S. movie theatres to debut in 2013.
The series will be a cinematic showcase featuring “clean” standup from top names in the comedy business and up-and-coming comics. Executive producers for Clean Guys Entertainment are comedian Dave Coulier (“Full House,” “America’s Funniest People”), Jim Janicek (ABC’s TGIF comedy block) and Mike Sears (TBS’ “Dinner and a Movie,” NBC’s “Name Your Adventure”).
“If you’ve been to a stand-up comedy show in the last few years, you know the trend is foul-mouthed and cringe-inducing,” said Coulier. “Everybody likes to laugh and we do, too. We’ve heard such a loud demand from audiences for clean content. Big-name comedians like Jerry Seinfeld, Jim Gaffigan and Brian Regan don’t need to be dirty to be funny. I believe fans want a dependable place where they can find alternatives for a high-quality, clean comedy experience. I’ve met so many extraordinary clean comedians while on tour that I realized we just had to create an outlet where America can rediscover quality comedy for the entire family. We’re offering a whole new, very big way for both top name and up-and-coming comedians to reach the world. Movie theatres are a great place to reach existing fans and build new ones.”
“We believe fans will go to the movie theatres just like they would a tour event to enjoy extraordinary comedy entertainment,” added Janicek. “With today’s immersive screens and luxury seats, it’s the next best thing to being at the comedy club. At a fraction of the cost, entire families can attend.”