New Houston Alamo Drafthouse to install Sony 4K


Triple Tap Ventures LLC, owner and operator of the Houston-area Alamo Drafthouse Cinema theatres, is expanding its franchise with a new seven-screen location at the Vintage Park Shopping Village, a development in northwest Houston. Alamo Drafthouse Cinema-Vintage Park will be exclusively equipped with all Sony 4K projection equipment, including the new 4K system scalable for smaller auditoriums, the SRX-R515P, on five of its seven screens.

“We believe in the Sony 4K technology and are excited to be one of the first in North America to deploy Sony’s latest version projection system,” said Neil Michaelsen, CEO of Triple Tap Ventures. “Our focus is to provide an experience with diverse programming, and to deliver the best presentation for our audience. Additional 4K content is becoming available through 4K restorations of classic films as well as first-run features. By selecting the newest technology, we will have the flexibility to play the latest releases in the highest possible quality, be it 4K, High Frame Rate or 2K.”