National CineMedia pacts with Marquee Cinemas
National CineMedia (NCM) entered into an exclusive, long-term affiliate agreement with Marquee Cinemas. Eighteen Marquee movie theaters with 173 screens and approximately 5.1 million annual attendees in Connecticut, Florida, Kentucky, New Jersey, New York, North Carolina, Pennsylvania, Tennessee, Virginia and West Virginia will join the NCM Cinema Network and present NCM’s “FirstLook” pre-feature program and NCM Fathom Events beginning March 1.
“The state-of-the-art digital theatres operated by Marquee are a great addition to our national theatre network,” said Kurt Hall, NCM’s chairman and chief executive officer. “Their prime theatre locations, many among the top-grossing theatres in their respective markets, have expanded our network into a number of new DMAs and strengthened our geographic coverage in several of our existing DMAs.”
The NCM Cinema Network is the largest digital in-theatre network in the United States, with exclusive, long-term cinema-advertising agreements in place with founding member exhibitors AMC Entertainment, Cinemark Holdings and Regal Entertainment Group, the three largest exhibitors in the country totaling approximately 1,165 theatres and 15,525 screens. In addition, NCM currently has network affiliate relationships with over 30 top regional theatre circuits representing approximately 390 theatres and 4,075 screens. With the addition of this new network affiliate, NCM’s national cinema network totals approximately 1,555 theatres and approximately 19,600 screens.