Goodrich to debut GDX premier screen at new Saginaw 10-plex


Goodrich Quality Theaters announced plans to break ground in mid-April for a new 10-screen theatre in Saginaw, Mich., that will feature a large-format auditorium.

Currently, Goodrich owns and operates the Saginaw 12 theatre located at the intersection of Bay Road and Tittabawassee, originally built as a four-screen theatre in 1974 named The Quad. The new 50,000-square-foot multiplex will be built adjacent to the current theatre.

Paradigm Design and Wolgast Corporation are contracted for the new $12 million dollar project. Once the new 10-plex opens by Christmas 2013, the old Saginaw 12 building will be demolished. Management and current employees will transfer to the new theatre.

Goodrich will debut their first premier large-format auditorium, “GDX” for Giant Digital Xperience. GDX features a giant screen over 70 feet wide with floor-to-ceiling viewing. It will be the largest screen and auditorium north of Flint, Mich. The new theatre will continue to offer all digital projection and 3D, plus Dolby Atmos sound in the GDX auditorium, a D-BOX auditorium featuring motion-effects seats, and all stadium seating for up to 2,500 guests.

“We are thrilled that we can build a brand new theatre in Saginaw, Michigan. This is where our company got off the ground to expand to other cities. The Quad is where I started my career and it will always have a special place in my heart and many others here at Goodrich Quality Theaters,” said Martin Betz, chief operating officer.