Screenvision adds TV veterans to sales and marketing teams


Jim Tricarico, Screenvision’s recently appointed chief revenue officer, and John McCauley, senior VP of marketing, are continuing to augment their sales and marketing teams with the addition of four new executives.

Tricarico announced a pair of key staff additions, led by longtime MTV sales veteran Katy Loria joining as senior VP, national sales, and former Viacom sales exec Lisa O’Keefe as account executive. McCauley has added Turner Broadcast veteran Matt Arden as VP and creative director, as well as Time Warner and Current TV veteran Darren Finnie as VP, ad sales marketing.

Tricario stated, “We’ve brought aboard what we think is a true powerhouse of senior-level advertising sales, marketing and creative talent to the organization. We think our new team can get the biggest agencies and brands to understand the many benefits of combining in-cinema with their broadcast buys, so it becomes a requisite of any comprehensive video-centric media plan.”

McCauley added, "Darren and Matt are welcome additions as we not only generate excitement amongst brands and agencies for Screenvision, but generate compelling and creative marketing solutions.”