Screenvision extends deal with REELZ network
Leading cinema advertising company Screenvision is renewing and extending its successful content partnership with REELZ, the only cable television and satellite network devoted to programming related to Hollywood. REELZ will continue to provide exclusive monthly content with an inside look at Hollywood during Screenvision’s pre-show, The Limelight. The content was launched on Screenvision’s 14,000-screen network in April 2012.
“REELZ is a terrific partner and we are very pleased to extend this relationship,” stated John McCauley, Screenvision’s senior VP, strategic alliances. “REELZ is all about the movies, so this is a very organic partnership, one providing entertaining content that we know resonates with our moviegoers.”
REELZ content includes “Actor Spotlight” segments, providing an inside look at the careers of stars like Ryan Gosling and Dwayne Johnson. The presentation in theatres this March features exclusive interviews with Mila Kunis and Michelle Williams, two of the stars of Oz the Great and Powerful.