Laemmle Royal converts to digital projection
The Laemmle Royal Theatre in Santa Monica, CA, has been newly renovated with digital projection from Christie and the first boothless cinema within Los Angeles. The conversion to digital was part of an upgrade made throughout the Laemmle chain.
“Being 100 percent digital made the renovation easier, as we were able to carve out multiple auditoriums without having to allocate additional space for a projection booth,” said Greg Laemmle, president of the company. “We got back space in the old projection booth which has now been put to other uses. And we also avoided the cost of building new booth space. It’s great to have all the equipment, including our Library Management Server, as part of the box office. That way, staff can input movie files and set playlists while still being available to customers.”
The newly restored theatre has stadium seating and expanded from one to three screens. Prior to the renovation, the 1920s cinema was one of the last “one-screeners” in the city.
Christie integration partner Southern California Cinetech managed the conversion to digital throughout the chain. Cinetech installed Christie CP2210 and CP2220 projectors from the Christie Solaria® Series digital projectors, and orchestrated the Christie Virtual Print Fee (VPF) financing plan, with Christie’s Managed Services team providing monitoring and maintenance services.