Funny Or Die promo sketch to appear on NCM Media Networks
Turner Broadcasting and Funny Or Die, together with HTC, have developed a short-form comedy sketch featuring James Van Der Beek (“Don’t Trust the B in Apartment 23,” Varsity Blues) designed to promote HTC’s new smart-phone, the HTC One. The sketch debuted on Funny Or Die on Friday, April 12, and will extend through a multi-platform promotion across the Turner portfolio of comedy television networks and digital screens, leveraging brands like TBS and Adult Swim, along with TeamCoco.com. Additionally, the comedy piece marks Funny Or Die’s debut in top movie theatres nationwide through NCM Media Networks. The ad will appear on 8,000 movie screens nationwide exclusively in NCM’s FirstLook pre-show program from April 26 to May 23.
Van Der Beek stars in a dating-show parody featuring the HTC One and competing bachelor contestants—Smart Phone, Flip Phone, Rotary Phone and ’90s Phone—all vying for the heart (and ear) of a bachelorette. “Movie audiences will love HTC’s Funny Or Die branded comedy piece,” said Cliff Marks, president of sales and marketing with NCM Media Networks.
In 2012, Turner and Funny Or Die entered into a strategic partnership that gave Turner an equity stake in the comedy brand and established Turner Digital Ad Sales as the exclusive seller of advertising opportunities with Funny Or Die. NCM Media Networks is Funny Or Die’s exclusive cinema partner.