Dolby exhibits 'next-generation sound' at CinemaCon 2013


Las Vegas—Dolby Laboratories, Inc., is celebrating “a new era of entertainment” at CinemaCon® 2013 with the general availability of the Dolby® Atmos™ Cinema Processor CP850 and the ability to bring Dolby 3D imaging to Sony® 4K projectors. During the convention, Dolby has temporarily equipped the prestigious Colosseum theatre at Caesars Palace with Dolby Atmos to support presentations by several studios.

“Since it was introduced at CinemaCon 2012, we believe that Dolby Atmos has become the preferred choice for next-generation sound in the cinema with major studios, directors, sound teams, and exhibitors around the world embracing its innovative approach to sound,” said Doug Darrow, Dolby Labs’ senior vice president, cinema.

“In addition, Dolby Digital Cinema continues to evolve, as offerings like the Dolby Atmos Cinema Processor CP850 and Dolby 3D capabilities for Sony 4K projection deliver what we believe to be best-in-class solutions to help filmmakers ignite the senses of sight and sound,” added Darrow.

Dolby Atmos allows sound experts to easily place or move specific sounds anywhere in the movie theatre. Using specific speaker location and performance attributes, the new CP850 renders in real time a custom mix that accurately replicates the audio experience intended by the sound mixer.

The CP850 also supports Dolby Atmos playback of up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output.

The result is what some moviegoers have described as the most engaging and immersive cinema sound experience ever. Within one year of launch, nearly 40 films around the world have been announced or released with Dolby Atmos sound. With more than 100 screens enabled and more than 20 global postproduction facilities capable of Dolby Atmos mixing, Dolby Atmos is becoming one of the fastest adopted multichannel formats in cinema.

CinemaCon attendees can experience the Dolby Atmos format in live content-creation demonstrations at the conference (Caesars Palace, Dolby booth 2303A). Scheduled events include:
• Tuesday, April 16, 11:30 a.m. to 5:00 p.m. PDT: Ongoing Dolby Atmos mixing demos.
• Wednesday, April 17, 9:00 a.m. to 5:00 p.m. PDT: Ongoing Dolby Atmos mixing demos.
• Wednesday, April 17, 3:00 p.m. PDT: Guest mixer Erin Rettig, Dolby Atmos Mix Tech, A Good Day to Die Hard, Chasing Mavericks, Life of Pi.
• Thursday, April 18, 9:00 a.m. to 1:30 p.m. PDT: Ongoing Dolby Atmos mixing demos.

One-hour public demonstrations of Dolby Atmos, featuring newly mixed content, include round-trip transportation between Caesars Palace and the Brenden Theatres (Visit the Dolby booth for transportation information):
• Tuesday, April 16, 10:00 a.m. and 2:00 p.m. PDT.
• Wednesday, April 17, 10:00 a.m. and 2:00 p.m. PDT.

In addition, CinemaCon attendees with full pass access will be able to experience Dolby Atmos in select footage during studio presentations from Paramount Pictures, Warner Bros., Twentieth Century Fox, and Walt Disney Studios Motion Pictures in The Colosseum, Caesars Palace:
• Monday, April 15, at 6:00 p.m. PDT: Gala Opening Night presentation by Paramount Pictures with select footage in Dolby Atmos.
• Tuesday, April 16, at 4:30 p.m. PDT: Warner Bros. presentation with select footage in Dolby Atmos.
• Tuesday, April 16, at 8:45 p.m. PDT: Twentieth Century Fox screening of The Heat in Dolby Atmos.
• Wednesday, April 17, at 10:30 a.m. PDT: Walt Disney Studios Motion Pictures presentation and screening of Disney•Pixar’s Monsters University in Dolby Atmos.
• Thursday, April 18, at 10:30 a.m. PDT: Twentieth Century Fox presentation with select footage in Dolby Atmos.

All major server manufacturers have been given access to Dolby’s technical specifications and a detailed reference design for integrating Dolby Atmos support into their products.

The Dolby Atmos Commissioning Service is included with purchase of the CP850. The service provides a review of a cinema’s sound-system design to ensure that the speakers and amplifiers have the necessary performance and room coverage to deliver a high-quality Dolby Atmos experience. It also includes initial room equalization after the equipment is installed.

The CP850 supports Dolby Surround 7.1 and 5.1 digital playback as well as common Dolby formats used with alternative content in cinemas: Dolby Digital Plus™, Dolby E, and Dolby’s latest up-mixing technology. The CP850 also works seamlessly with the Dolby Screen Server DSS200, the Dolby Integrated Media Block (IMB)/Dolby Screen Server DSS220, or with digital cinema servers from other companies in conjunction with a future software update.

The specifications for mastering a Digital Cinema Package (DCP) containing a Dolby Atmos soundtrack are now available. These specifications outline how the encoded Dolby Atmos mix is stored as a data track within a Society of Motion Picture and Television Engineers (SMPTE)–packaged DCP, how it is synchronized during playback, and how to generate security keys (key delivery messages, or KDMs) to enable playback of the content. Dolby has provided detailed specifications and a reference design to major DCP mastering and packaging vendors so they can integrate Dolby Atmos into their mastering products.

The Dolby Secure Content Creator SCC2000 has been updated to support the creation of DCPs containing a Dolby Atmos soundtrack, and the v4.2 software update (which adds support for Dolby Atmos) is available for existing SCC2000 customers. Several movies mixed in Dolby Atmos have already been distributed to Dolby Atmos–equipped theatres through a SMPTE DCP. With the release of the CP850, all Dolby Atmos soundtracks will be distributed through a SMPTE DCP.