Scrabble Entertainment launches d-cinema leasing program for North America


Scrabble Entertainment announced the rollout of and affordable lease-to-own digital conversion program. The program to deploy DCI-compliant digital-cinema equipment is supported by major Hollywood studios in the form of certain financial contributions.

The program does not require any financial pre-qualifications or credit check of any kind. The lease term inlcudes an option to buy the equipment at the end of the lease at no residual value.

“Scrabble Entertainment has enjoyed exceptional success in helping exhibitors convert to digital cinema in several countries, where we are responsible for 100% conversion of multiplexes covered by our programs,” noted Ranjit Thakur, founder and CEO of the company, which also recently expanded into South America. “We recognized the extraordinary financial pressures faced by many thousands of independent exhibitors, drive-in theatres and art-house theatres throughout the United States and Canada, which operate under tight budgets and could not easily afford the move to digital-cinema technology. Working with preferred equipment suppliers and technical service providers, and with the financial support to be provided by the Hollywood studios under their respective agreements, we developed this flexible, lease-to-own program specifically tailored to accommodate the conversion of such screens to digital projection.”

Scrabble Entertainment has partnered with Christie Digital Systems, USA not only to supply equipment to the program, but also to include Christie Managed Services, which provides remote monitoring and comprehensive maintenance, with round-the-clock support through Christie’s Network Operations Center (NOC), along with preventative servicing and on-site emergency response.