New trailer focuses on movie piracy
The National Intellectual Property Rights Coordination Center (IPR Center), the Motion Picture Association of America (MPAA) and the National Association of Theatre Owners (NATO) have collaborated on a new trailer aimed at educating the public about the laws against movie piracy. The trailer was previewed on April 26, which has been designated World Intellectual Property (IP) Day.
The 15-second trailer addresses the problem of illegal recordings of movies and will begin airing in movie theatres nationwide this summer. Illegal recording, or camcording, in the theatre is the single largest source of fake DVDs sold on the street and unauthorized copies of movies distributed on the Internet. Camcording is a federal felony in the United States. Additionally, 41 states, the District of Columbia and Puerto Rico have anti-camcording laws to further safeguard creative works and their contributions to the economy.
“Counterfeiting and piracy directly hurt the American economy in terms of lost jobs and lost revenue,” said Lev Kubiak, director of the IPR Center. “The criminal networks who engage in this kind of illicit activity profit on the backs of hard-working innovators and creators.”
“Theatre owners depend on the movies that our partners in Hollywood and around the world create,” said NATO president and CEO John Fithian. “Camcording of those movies hurts ticket sales worldwide. This new PSA will help educate our patrons that camcording in a movie theatre is illegal in an attention-getting, entertaining way.”
“We deeply appreciate the work the IPR Center and the nation’s theatre owners are doing to help protect American jobs and creativity,” said Senator Chris Dodd, chairman and CEO of the MPAA. “The good news is that we are making progress and the incidence of illegal camcording is down 55 percent since 2008 in the United States. But much more needs to be done—and it is our hope that this PSA and the new posters being placed in theatres throughout the country will help drive home that message.”