Kerasotes ShowPlace debuts ICON-X large-format screen
Kerasotes ShowPlace Theatres’ ShowPlace ICON Theatres at Roosevelt Collection in Chicago’s South Loop now houses the circuit’s first premium large-format screen, the ICON•X Dolby Atmos Enhanced Xperience.
The ICON•X Xperience offers high-back Euro-style chairs in the ICON Reserved seating section or deluxe memory-foam chairs in the VIP Reserved section; a giant screen that is almost 1,500 square feet; RealD 3D capability; all-digital Barco Ultra-Brite enhanced 4K projection; and the Dolby Atmos next-generation audio platform.
“We’re raising the bar yet again for moviegoing in Chicago with ICON•X,” said Fred Walraven, director of digital projection and sound. “Features presented in ICON•X will not only look spectacular onscreen, but with the addition of the cutting-edge Dolby Atmos sound technology, guests will feel immersed in the presentation. It’s a sensory experience surpassing anything else that is currently out there.”
ShowPlace ICON Theatres at Roosevelt Collection also feature a Lobby Lounge offering cocktails and food. It is the first theatre in Chicago to deploy the Atmos system.