IMAX names Eileen Campbell chief marketing officer

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"We believe Eileen's impressive marketing and leadership credentials coupled with her analytic-based approach to brand-building will help us to strengthen and extend our brand value in support of our continued growth,” said IMAX CEO Richard L. Gelfond.

Campbell's career spans over 30 years in senior executive positions with industry-leading organizations, most notably with Millward Brown, one of the world's top global brand-consulting agencies, with a client roster that includes 81 of the world's top 100 brands. Campbell most recently served as the company's global chief executive officer where she was responsible for 78 offices in 51 countries. Prior to Millward Brown, she held senior leadership roles with market-leading research and insight firms including Angus Reid Group, NFO Worldgroup and Maritz.

Campbell stated: "I've been a fan of the IMAX brand for many years and I am thrilled to be joining such a great company. Few brands in the world have created such an emotionally engaging and differentiated entertainment experience and I see immense opportunity for the business as it expands globally. It's truly an exciting time to be part of IMAX."