Georgia Theatre Co. debuts new 16-plex in Athens, GA


Georgia Theatre Company will host the grand opening of its newest theatre, the multi-million-dollar University 16 Cinemas in Athens, GA, on June 14, 2013.

Located in Epps Bridge Centre, the University 16 features 16 auditoriums, each with stadium seating, wide-arc screens, Dolby Digital stereo sound and Christie digital projection. Included are two five-story-high, Georgia Theatre Xtreme (GTX) auditoriums equipped with Dolby 7.1 Surround Sound, 3D digital-cinema technology and high-backed rocking chairs with retractable cup-holder armrests.

The new movie theatre complex is the first in the Athens area to house a full-service restaurant, which will include beer and wine availability. The facility also offers a party room for special events, such as birthday celebrations or other private gatherings of up to 75 people.

“This ultra-modern theatre brings an exciting new dimension to the whole film-going occasion, giving our audiences an entertainment experience unlike any other,” says Bo Chambliss, president of Georgia Theatre Company. “The GTX auditoriums and full-service restaurant are refreshing new elements our consumers have been asking and waiting for.”

Earlier this spring, Georgia Theatre Company invited the public to become part of the grand opening excitement through a Facebook promotion that asked online visitors to suggest a name for the new restaurant at University 16 Cinemas. From more than 150 entries received, five finalists were selected and Facebook fans were then invited to vote for their favorite name.

The submission collecting the most votes belonged to Chris Wages, 39, who coined the name “Outtakes” for the new restaurant. As the contest winner, Wages, of Winterville, GA, will receive a private movie screening for 25 people at University 16 Cinemas, along with free popcorn and Coca-Cola beverages for the entire group.

As part of its grand opening celebration, University 16 Cinemas for a limited period will be offering free popcorn vouchers to anyone who uses Twitter, Facebook or Instagram to spread the word about the new theatre. To receive a free voucher, patrons are asked to show the tweet, post or Instagram image to a manager at the information desk in the University 16 lobby from June 14 to June 27.

Georgia Theatre Company will also present two specially equipped bicycles to two families chosen through Variety of Georgia. This initiative helps disabled children gain mobility, freedom and the independence to join in with other kids in the community. Additionally, there will be over 150 Coca-Cola prize packs featuring Coca-Cola branded merchandise as well as special goodies from the theatre, including two 20” youth bicycles that will be given away during the grand opening week of June 14-20.

Georgia Theatre Company is a third-generation, family-owned business headquartered on St. Simons Island, GA. With the opening of University 16 Cinemas, Georgia Theatre Company will be operating 326 auditoriums at 32 locations in Georgia, Florida, South Carolina and Virginia.