Sony Digital introduces management system for smaller exhibitors
Sony Digital Cinema announced the launch of Sony Theatre Management System Lite (TMS Lite–STM-100L), a workflow management system specifically catering to non-VPF (virtual print fee) customers, independent and small to medium-sized cinemas.
A sister product to Sony’s SRX-R515 projector, TMS Lite is designed specifically for exhibitors with up to five screens. Priced with a one-off charge as opposed to an annual subscription fee, the TMS Lite software solution offers all of the core functions of the original TMS, which is in daily use by such leading exhibitors as Vue, CinemaxX and Showcase Cinemas. Users benefit from control and monitoring of the entire digital projection network within a theatre, asset management of content within the central content storage, support for various digital-cinema servers and centralized schedule editing and management. The software can be operated on a variety of hardware solutions, from an existing PC or laptop computer to dedicated servers with extended central storage devices.
A unique feature of TMS Lite is its ability, when used with Sony projectors, to manage intermissions centrally, using playlists to show dynamic content during intermissions. This was not previously possible, and enables exhibitors, particularly in Western Europe, to increase advertising revenue as well as concession sales.
TMS Lite will be sold through select Sony Digital Cinema solution specialists only. David McIntosh, senior VP at Sony Digital Cinema, said: “We are very excited to launch TMS Lite, bringing the full range of benefits from the original TMS to smaller exhibitors. TMS Lite will allow Sony to forge even stronger relationships with its customers, bringing best-in-class workflow benefits and cost savings, and ultimately showcasing our commitment to efficient and affordable solutions no matter what the size of the exhibitor."