'Pacific Rim' launches Cineplex’s SuperTicket program


Cineplex Entertainment and Warner Bros. Entertainment announced director Guillermo del Toro’s Pacific Rim as Canada’s first SuperTicket™.

SuperTicket sales for Pacific Rim opened on July 5 at Cineplex.com, participating Cineplex theatre box offices and automated ticketing kiosks, and via the Cineplex mobile app.

This is a first-ever bundled offering in Canada, and allows moviegoers to purchase a movie admission ticket and pre-order the UltraViolet digital version of Pacific Rim at the same time. The pre-ordered digital version will be available before the DVD and Blu-ray release date, and Cineplex SuperTicket purchasers will be the first to receive their UltraViolet version.

Pacific Rim SuperTicket purchasers also receive access to exclusive content exploring del Toro's vision. Among the featurettes, “A Primer on Kaiju and Jaegers” traces the origins of two of Japanese cinema’s most iconic creations, the Kaiju and Mecha. “Mega Sized Sets” shows how del Toro’s production built to scale fully operational sets.

A Pacific Rim SuperTicket will cost $19.99 for a standard-definition digital download, or $24.99 for a high-definition digital download, plus the cost of the theatrical movie ticket. Pacific Rim SuperTicket purchasers will also have the opportunity to receive up to 725 bonus SCENE points from Cineplex.

“SuperTicket is an intriguing way to extend the moviegoing experience beyond the theatre,” said del Toro. “Fans of Pacific Rim will enjoy early access to the UltraViolet title and exclusive content that really gets to the bottom of the inspiration behind the film and how it was made.”