Adidas and 'Wolverine' blades unite at Screenvision locations


Adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the big screen this summer. In a match to promote the release of both The Wolverine (in theatres July 26) and the Adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer is running exclusively in Screenvision’s cinema network of 14,300 screens in more than 2,000 theatres across the country through August 8. Check out a 10-second clip.