Will Rogers Institute taps Casey Affleck as summer campaign spokesperson


The Will Rogers Institute announced Casey Affleck as its 2013 Summer Theatrical Fundraising Spokesperson. The fundraising campaign, happening right now in participating movie theatres across the United States, is a time-honored tradition that began in 1936 and featured James Cagney, Humphrey Bogart and Bette Davis in its first public-service announcement.

Throughout the summer, movie patrons have the opportunity to donate to Will Rogers by buying a special combination pack at the concession stand, purchasing a personalized pinup for a display board, or “rounding up” their total purchase and donating the spare change to a great cause. The money funds pulmonary research, medical school fellowships, neonatal ventilator equipment for premature infants and free health educational materials. Theatres known for participating include ACT V Theaters, AMC Theatres, Bow Tie Cinemas, Carmike Cinemas, CineMagic, Cinemark USA, Digiplex Destinations, Goodrich Quality Theaters, iPic Theaters, Malco Theatres, Marcus Theatres, National Amusements, Paragon Theaters, Phoenix/Big Cinemas, Rave Cinemas (Cinemark USA), Regal Entertainment Group, ShowPlex Cinemas (Starplex Cinemas), Southern Theatres, United Drive-In Theatre Owners Association and Wehrenberg Theatres.

Oscar nominee Affleck is known for such films as Ocean’s Eleven and Gone Baby Gone and next stars in Ain’t Them Bodies Saints.