Reading Cinemas plans digital conversions with Christie
Leading digital-cinema company Christie signed a long-term virtual-print-fee deployment agreement with the Australian and New Zealand subsidiaries of Reading International, which will provide for the digital conversion of all of Reading Cinemas’ screens in those two countries. Some 200 screens at 28 locations are targeted for conversion by the end of 2013.
“It’s tremendously important that we embrace DLP Cinema technology and this requires that we invest in our cinemas to constantly improve the moviegoer’s experience,” said Wayne Smith, Reading’s managing director for Australia and New Zealand. “Following detailed negotiations, I’m pleased to be working alongside Christie, a leader in the cinema industry since 1929. Christie is the perfect provider of digital-cinema technology to partner with, to keep Reading ahead in a rapidly-changing cinema landscape.”
The Reading subsidiaries own and operate cinemas throughout Australia and New Zealand, including the company’s Pacific Rim flagship venue, the Courtenay Central Entertainment and Retail Centre in Wellington, New Zealand. In addition to owning and operating cinemas in Australia and New Zealand, Reading is also engaged in real-estate development in North America, New Zealand and Australia and operates live performance theatres in New York and Chicago.
Christie will supply a variety of its Christie Solaria® Series® 2K and 4K digital cinema projectors to Reading, as well as its current “big screen” premium solution, the Christie Duo dual-projector integration kit.
“Christie has deployed more than 38,000 digital-cinema projectors, earning the appreciation and respect of exhibitors and moviegoers worldwide,” said Lin Yu, VP, Christie Asia-Pacific. “Our company is honored to be selected by Reading to keep them on the leading edge of cinema technology, including 3D, 4K and high-frame-rate options in the years to come.”