Cinemark to install Auro 11.1 systems in XD screens worldwide
Barco was selected by Cinemark to deploy its immersive cinema sound solution, Auro 11.1, in more than 150 premium Extreme Digital (XD) screens worldwide. The Cinemark deal makes Auro 11.1 the worldwide market leader in immersive cinema audio systems for the movie exhibition industry. Cinemark will begin the worldwide deployment this year in all of its “tier one” markets, starting with North America.
After extensive technical evaluation, cost analysis and “blind” audience testing of the leading immersive sound technologies conducted at its Cinemark XD auditorium in Plano, Texas, Cinemark’s test audiences overwhelmingly chose Auro 11.1 as their preferred immersive sound system, according to the circuit.
“After independently testing both commercially available immersive cinema sound solutions, it became abundantly clear that Auro 11.1 provides the best complement to the Cinemark XD experience. We firmly believe that the fullness and richness of Auro’s height layer, coupled with the discreetness of the future and open standard object-based capabilities supported by Auro, will make for the best moviegoing experience possible,” said Damian Wardle, VP of worldwide theatres technology and presentation at Cinemark. “Its backward and forward compatibility with existing cinema audio systems, in addition to the ease and economy regarding both implementation and operation, are also critical elements.”