Rolando Rodriguez named president and CEO of Marcus Theatres
The Marcus Corporation announced the appointment of Rolando B. Rodriguez, 53, as president and chief executive officer of Marcus Theatres, the company’s movie theatre division and the fifth-largest movie theatre circuit in the U.S. Rodriguez has also been appointed executive VP of The Marcus Corporation.
Rodriguez has extensive experience in the motion picture industry. For the past two years, he served as CEO, president and a board member of Rave Cinemas in Dallas, Texas, which had been the fifth-largest theatre circuit in the U.S. until its sale in May 2013. He began his movie theatre career with AMC Theatres, the world’s second-largest motion picture exhibitor, in 1975. He served AMC for 30 years in various positions including senior VP, North American field operations, senior VP, food and beverage group, and executive VP, North America operations service. His career also includes five years with Walmart in various roles including VP and regional general manager for four states.
Rodriguez currently serves on the executive board of directors of the National Association of Theatre Owners and has won numerous awards including being named a Top 100 emerging leader by Diversity MBA magazine in 2009 and Pinnacle Awards for National Marketing Concepts, Industry Leader in Film Marketing and Midwest Marketing, Industry Leader in Film Marketing and Promotions.
“Rolando is a proven leader with deep roots in the exhibition industry. With his success in leading Rave Cinemas and his expertise in strategic planning, operations, marketing and merchandising, he is extremely qualified to build on the theatre division’s long history of success. We are pleased to welcome him to Marcus Theatres and look forward to the many contributions he will make to our company,” said Gregory S. Marcus, president and chief executive officer of The Marcus Corporation.
“I've watched the growth and success of Marcus Theatres through the years and have always been impressed with the company’s innovation, market leadership and experienced management team. I am excited about my new role in helping to build on this strong foundation,” said Rodriguez..
As president of Marcus Theatres, Rodriguez succeeds Bruce J. Olson, who is retiring in September after a 39-year career with the company.