UME International to install 50 RealD screens in Northern China
UME International Cineplex will install RealD 3D technology on an additional 50 cinema screens across the circuit’s Northern China locations. Combined with the 50 current RealD 3D installations at UME International Cineplex’s Southern China locations, UME will have a total of 100 RealD 3D-equipped screens.
Under the terms of the expanded agreement, RealD becomes the exclusive circuit-wide 3D technology provider for UME International Cineplex. Installations at the Northern China locations have already begun.
By the end of 2013, UME International Cineplex expects to be operating 22 cinemas, 253 screens and 31,700 seats, with box-office revenues estimated to exceed 600 million RMB.
RealD 3D is currently available on approximately 1,300 cinema screens in China, with future commitments for roughly 1,000 additional installations for a total of some 2,300 screens.