Cineplex Odeon debuts Digital Tuesday rentals

News

Cineplex Entertainment, Canada’s leading motion picture theatre circuit, launched Digital Tuesdays, a new take on the company’s popular Tuesday movie discount program.

On Digital Tuesdays, CineplexStore.com will offer all standard-definition digital movie rentals for $2.50. Customers will also receive $2.50 off high-definition rentals, and any Blu-ray, DVD or digital download (including UltraViolet downloads) valued at $14.99 or more.

“Our guests already love the Cineplex Tuesdays program in our theatres,” said Pat Marshall, VP, communications and investor relations. “With Digital Tuesdays, we’re providing the best price in Canadian digital movie rentals, and bringing exceptional value straight into Canadians’ living rooms.”

Cineplex was the first retailer in Canada to offer UltraViolet-enabled movies, and boasts one of the largest selections of UltraViolet titles in North America. Customers can earn SCENE points by shopping at CineplexStore.com, and also redeem points to pay for their CineplexStore.com purchases.