Magic Lantern and Rainbow circuits choose Omniterm software


Omniterm was selected by Magic Lantern Theatres and Rainbow Cinemas as the Theatre Management Software provider for their 16 theatres with more than 90 screens in Canada.

Magic Lantern first made the decision to use Omniterm in the early 1990s, and is now moving on to their second purchase. According to president Tom Hutchinson, "The Omniterm equipment we have used for many years has performed well and we are happy with both the equipment and Omniterm. But it is old, and it is time to move on to the current-generation Integra system, which offers substantial advantages to the earlier program. With our variety of sizes and types of cinemas, the flexibility of Integra makes it ideal for us".

“Integra’s reporting functionality, Dashboard and Sales Monitor make it possible for management to monitor the key metrics they need to make strategic operational and marketing decisions.” says Mike Richards, Omniterm’s director of IT and project management, Omniterm.