Cinema Advertising Council selects new officers
The Cinema Advertising Council announced a new slate of officers and committee chairs. Effective Oct. 1, 2013, the term runs through Sept. 30, 2014.
“Coming off a summer box office that’s up ten percent, it is an exciting time to fill this role,” said Katy Loria, senior VP, national sales, at Screenvision, and the new president and chairman of the CAC. “Cinema is a unique and powerful platform for advertisers who want to attract hard-to-reach consumers, and I look forward to continuing the CAC’s mission to evangelize cinema and draw more attention to the opportunities it offers brands in all top categories spanning the market.”
Previously executive director of the CAC, Loria replaces Cliff Marks, president of sales and marketing at National CineMedia (NCM), who will now serve as executive director for this term. They join returning officers Laura Adler (secretary) and Bob Brouillette (treasurer).
Committee heads for the new term include Adler, who returns as public-relations chair; Sunil Soman, VP, strategic insight and analytics at NCM, as chair of the research committee; and John McCauley, senior VP, strategic alliances, at Screenvision, as chair of the marketing committee.