Christie to showcase laser projection and Vive Audio at ShowEast
Christie is promoting its presence at ShowEast as a one-stop shop for all manner of exhibitors—art houses, multiplexes, drive-in and custom cinemas. “Christie is the perfect choice for all their cinema needs, including projection and audio solutions, lobby displays and professional services,” said Craig Sholder, Christie’s VP of Entertainment Solutions. “Specific to ShowEast, of which we are a sponsor, exhibitors who were not able to take in our laser projection demos in Burbank, Beijing or Amsterdam over the past 12 months are in for a visual extravaganza, as we’ve brought one of our laser prototypes to ShowEast. As well, we will delight their auditory senses with the combination of Dolby Atmos™ and Christie Vive Audio™ systems.”
On Wednesday, Oct. 23 at 9.30 a.m. in the AMC 19 auditorium, Christie and Dolby will present a 4K laser projection and audio technology demonstration. Christie’s prototype 4K laser projector will be fronted by a RealD XL Cinema System and accompanied by Christie Vive Audio speakers and amplifiers configured for Dolby Atmos immersive sound.
Christie announced in August the supply and installation of the world’s first commercial digital laser projection solution for the Seattle Cinerama Theatre, and is the first to receive a U.S. FDA approval of variance allowing the sale of laser projectors for use in a cinema. Exhibitors will finally have the capability to show movies in 3D projected at 14 foot-lamberts, the standard brightness level for 2D presentations, but virtually impossible to achieve with a single projector for 3D on all but the smallest screens.
Visitors to Christie booth #915 will have the opportunity to experience the firm’s cornerstone digital-cinema offerings, backed by turnkey service and support. Attendees can view and hear the merits of the Christie Solaria® One, Christie Duo, Christie IMB™ and Christie Vive Audio offerings, the latter including the latest LA3, LA3C and LA3S suite of speakers. A complete projection solution for screens up to 35 feet, the Christie Solaria One comes with a zoom lens, custom-designed Xenon lamp, and a Christie Integrated Media Block (IMB) with its own Screen Management Software (SMS). The Solaria One projects 8,000 lumens in the DCI color space, 9,000 for alternative content, and in its Solaria One+ variation projects 9,000 lumens in the DCI color space and 10,000 lumens for alternative content. Also on display will be the long-awaited Christie SKA-3D cinema processor, which makes alternative content—such as preshow advertising and content from Blu-ray players, gaming consoles, satellite receivers, computers and multiple 2D and 3D sources—look and sound as professional as feature presentations. This audio and video processor can extract the latest high-quality, lossless audio from HDMI signals, such as Dolby TrueHD® and DTS-HD Master Audio®, for integrating into cinema audio systems. Christie SKA-3D is now shipping in North America and will be available globally next month.
Christie’s Managed Services offer a wide range of options for managing cinema equipment including projection/audio systems and lobby digital signage. Exhibitors partner with Christie at every stage—from system design to staging and testing, onsite maintenance, remote monitoring and transparent real-time reporting. A Christie® WeatherAll FHD551-W LCD outdoor display with multimedia will highlight eye-catching in-lobby digital signage displays, including Allure Global Solutions’ digital box office, showing the latest movie trailers, as well as Managed Services’ expertise in designing, building, deploying and supporting a digital signage network that's right for exhibitors. Through video on a Christie FHD461-X HD LCD panel, attendees will experience Christie’s Network Operations Center (NOC), which monitors and services more than 110,000 remote devices for studio and exhibition customers in more than 2,500 locations in North America and several locations globally including Australia, China, Mexico and Russia. The Managed Services team will also have video demonstration of their customized turnkey boothless projection lift system as part of a complete customized solution.
For independent theatres that still need to convert to digital cinema, Christie has established a joint venture with Scrabble Ventures LLC. This venture helps exhibitors finance, over time, the purchase of a Christie digital-cinema projector, and has already helped many community theatres make the move to digital, including Viva Cinemas, Villagio Cinemas and the Totem & Roxy Cinemas. Scrabble representatives will be at their booth, #918, across from the Christie booth, to assist exhibitors in understanding their options to convert to digital cinema. For more information, visit: www.scrabbleventures.com.
The annual ShowEast conference, now in its 28th year, is being held at the Westin Diplomat Resort & Spa in Hollywood, Florida, Oct. 21-25.