Marcus Theatres unveils UltraScreen DLX
Marcus Theatres will debut its state-of-the-art UltraScreen DLX™ immersive cinema format in Addison, Ill., Oakdale, Minn., and Columbus, Ohio, in time for the new holiday blockbusters.
UltraScreen DLX combines a three-story-high UltraScreen® with spacious DreamLoungerSM leather electric recliner seating and immersive sound to create a deluxe moviegoing experience.
“The UltraScreen DLX auditoriums provide an entirely new moviegoing environment that can only be experienced at Marcus Theatres,” says Rolando B. Rodriguez, president and CEO of Marcus Theatres. “Our three UltraScreen DLX auditoriums are the first to integrate all reserved stadium recliner seating, giant screens of at least 65 feet in width and amazing sound in one complete package, creating the ultimate entertainment destination. These auditoriums are designed and engineered to provide unmatched comfort, razor-sharp digital images and ultra-realistic sound that envelops audiences as never before. Our UltraScreen DLX is the next evolution of the original UltraScreen which Marcus Theatres launched in 1999 as the first branded premium large-format screen in the industry.”
Every seat in the UltraScreen DLX auditoriums is an oversized DreamLounger recliner that the moviegoer can adjust to go from upright to full recline at the touch of a button.
To celebrate the launch of the new UltraScreen DLX, Marcus Theatres is sponsoring a number of giveaways. In each of its inaugural markets, people can enter to win a pair of DreamLoungers to enjoy in their home. Other winners will receive packages of four courtesy passes to the movies of their choice.
The first two UltraScreen DLX auditoriums will open at the Marcus Crosswoods Cinema in Columbus, Ohio, and the Marcus Addison Cinema in Addison, Ill., on Nov. 15, followed by the Marcus Oakdale Cinema in Oakdale, Minn., on Nov. 19. In addition to the UltraScreen DLX auditoriums, DreamLounger seats are also being installed in all other auditoriums at these three locations.