Cinemeccanica brings 'immersive cinema' to Venice, Italy


Cinema technology company Cinemeccanica has collaborated with IMG Cinemas Multiplex on a modern, deluxe “immersive cinema” opening Dec. 11 in Venezia Mestre, Italy.

The theatre will feature Cinemeccanica’s Cinecloud™ Lux, a laser-driven projector promising superior brightness and a vivid range of colors. The complex also employs the Dolby Atmos™ immersive sound system.

Pier Carlo Ottoni, sales and marketing director of Cinemeccanica, declared. “To be the first to start the immersive cinema age, introducing laser-driven projection and multidimensional sound in a unique auditorium, make us proud for the constant capacity to innovate and also because the first cinema of this type will be in Italy.”