Bow Tie Cinemas' Joseph Masher named president of NATO of New York


Joseph Masher, chief operating officer of Bow Tie Cinemas, was named the new president of the National Association of Theatre Owners (NATO) of New York. He replaces Doug Oines, former executive with Clearview Cinemas, who served a number of terms as the head of the association.

Masher started his theatrical career running 35mm projectors at age 11 at a summer-camp theatre. At age 14, he began working for what would eventually become Loews Theaters Mohawk Mall, Schenectady, NY, selling tickets and popcorn and running the projection booth on weekends. Working his way up the ladder, he was appointed assistant manager, then given the general manager position of what was then a busy single-screen theatre in Latham, NY. When that theater closed in 1990, he was promoted to city manager in Binghamton, NY, responsible for seven “hardtops” and one drive-in theatre.

In 1993, Masher opened the successful Loews Town Square in Vestal, NY, and one year later was put in charge of what would be the busiest movie theater in the world, the Sony Lincoln Square and IMAX Theater in Manhattan, which he ran for the first five years of its life. In 1999, he was again charged with opening what would be Loews’ largest theatre in Manhattan, the Kips Bay 15.
In 2000, Masher was hired as the North Jersey division manager for Clearview Cinemas, and was soon given additional responsibility in Westchester and Rockland Counties in New York and in Greenwich, CT.

Four years later, Masher came onboard with Bow Tie Cinemas as general manager, overseeing its two locations. The company soon acquired 12 more theatres, and Masher’s title was changed to his current one of COO. Bow Tie Cinemas has grown from those two locations to its current 58, including Manhattan flagships at Chelsea Cinemas and the world-famous Ziegfeld Theater. Masher is now responsible for overseeing the entire operation of the company and its 1,600 employees.

In addition to his long career in the theatre business, in 2011 Masher purchased the assets of a vinyl record shop and reopened it online as Duke’s Records, a successful mail-order record store. An avid theatre architecture buff, he has been on the board of directors of the Theatre Historical Society of America for many years, and has been a member of that organization since 2004. He also spearheads Bow Tie Cinemas’ annual campaign for Variety-The Children’s Charity of New York, and leads his company to be that organization’s largest theatrical donor every year.

NATO of New York is a cinema exhibitor trade organization representing movie theatres across New York State. It is a watchdog to protect the interests of movie theatres and helps to influence state and city policy on issues affecting the industry in New York. Membership includes the largest cinema chains in New York including Bow Tie Cinemas, AMC, Regal, National Amusements and Cinemark, as well as smaller independent theatres.