CinemaCon attendance up five percent


CinemaCon announced a five percent increase in attendance over its 2013 show at the same point 11 days before each convention. CinemaCon, the official convention of the National Association of Theatre Owners (NATO), runs March 24-27 at Caesars Palace in Las Vegas.
“On the heels of two straight record years at the box office, the busy and crowded convention reflects the confidence, energy and diversity of the movie distribution and exhibition community,” said NATO president and CEO John Fithian.
For the third straight year, all seven major Hollywood studios will present movie screenings or star-packed previews of their upcoming slates. Thursday’s Big Screen Achievement Awards, sponsored by The Coca-Cola Company, will honor Leslie Mann, Adam Sandler, Drew Barrymore, Ivan Reitman, Kevin Costner, Andy Serkis, Seth Rogen and Evan Goldberg, Shailene Woodley, Chadwick Boseman, and Transformers co-stars Nicola Peltz and Jack Reynor.
CinemaCon managing director Mitch Neuhauser noted, “With such incredible support from the studios, stars, vendors and movie theatre owners from around the world, CinemaCon continues to grow and innovate. It gets truer every year: If you’re in the movie business, you have to be at CinemaCon.”
Panels throughout the week will explore ways exhibitors can expand and diversify their audience, from alternative content and event cinema to social media and meeting the challenges of an increasingly global marketplace. A record number of international attendees from more than 70 countries have registered for special International Day programming on Monday, March 24.
With the transition to digital cinema all but complete, cutting-edge cinema technology continues to be a focus. CinemaCon will highlight immersive audio, satellite and terrestrial distribution methods, and laser projection in panels, demonstrations and on the sold-out tradeshow floor.