AMC debuts 'Red Kitchen' concept in Aurora, Colo.
Building on the success of the AMC Dine-In Theatres concept, AMC Theatres debuted the new “AMC Red Kitchen” concept at the AMC Dine-In Theatres Southlands 16 in Aurora, Colo.
At AMC Red Kitchen, guests watch movies while dining in a restaurant, complete with fresh entrees and treats from a menu designed by AMC in consultation with Union Square Events, the event-services business of renowned restaurateur Danny Meyer's Union Square Hospitality Group. Unlike in traditional auditoriums, guests dining at AMC Southlands 16 sit in plush recliners, with the ability to lie back and lift their feet at the push of a button.
“It’s the high-quality dinner-and-a-movie experience we provide our guests at our Dine-In Theatres nationwide, with a fast-casual restaurant spin, and the comfort level turned up to 10,” said Gerry Lopez, AMC’s president and chief executive office.
Upon arrival at AMC Southlands 16, guests can place their dining, drink and (if at least 21 years old) beer, wine or cocktail order on a digital tablet, which provides descriptions and pictures of every menu item, and pay at the checkout area. They can then select from more than 120 different drink options at a Coca-Cola Freestyle machine and head to their reserved seats. Food and drinks are delivered within a few minutes of the guests’ arrival to the auditorium. Each seat is equipped with a service button.
The menu features items like a chicken and artichoke panini, a North Carolina-Style pulled pork wrap, a roasted vegetable skewers platter, and a grilled chicken Caesar salad. Favorites like popcorn, candy and a selection of desserts are available as well.