Carmike presents 'Popcorn Madness' concession promotion
Carmike Cinemas announced its “Popcorn Madness” concession promotion in support of the men’s 2014 NCAA Tournament. Carmike is celebrating March Madness with their loyal Carmike Rewards members as teams of the NCAA Tournament compete in college basketball.
Carmike Cinemas will pre-announce to Rewards members specific Cinderella teams to upset the favorites during each round of the tournament. Should any pre-selected team win their game, Carmike Cinemas will offer a free small popcorn to each Rewards member. Guests without a Carmike Rewards Card are encouraged to sign up and join the celebration at www.carmikerewards.com.
Carmike president and CEO David Passman stated, “Carmike is thrilled to offer this promotion to our loyal guests during the 2014 NCAA Tournament. We are proud to join Carmike Rewards members in rooting for our finest collegiate athletes as they compete in this extraordinarily unpredictable tournament. During March Madness, we are confident that our audiences will enjoy continued value through this promotional special.”