Screenvision unveils 'Front & Center' preshow


Screenvision announced a redesign of its pre-feature entertainment programming, which recently launched in theatres nationwide. The preshow has been rebranded as “Front & Center” and features an updated design and format that enables Screenvision to better showcase entertainment programming and brand advertising.

“As we enter the upfront season, we’re confident the preshow’s new dynamic look and design will be another selling point for brands looking to appeal to Screenvision’s cinema audience of youthful, engaged buyers,” said John McCauley, senior VP of strategic alliances at Screenvision. “It really is all about creating a platform for the brands we work with to shine, and give them the creative media solutions that will enhance their advertising spend.”

Screenvision’s 20-minute preshow delivers for brands 56% awareness of their specific ads. The Front & Center preshow runs three entertainment blocks per show and this past month featured Fox’s Rio 2, NBC’s “Crisis,” “Believe” and “The Tonight Show Starring Jimmy Fallon,” FX’s “The Americans,” ENTV (monthly highlight of upcoming movies), and an original production featuring the best of CES 2014 for moviegoers with technology expert Shelly Palmer. Additionally, the enhanced preshow provides brands more opportunities to have increased presence through a suite of creative media solutions to further engage with moviegoers, including custom-branded content segments; sponsorship of show segments, music, trivia or the entire preshow; custom promos and interstitials, and interactive engagement such as Shazam.

“For the past two years, Screenvision’s preshow platform has enabled us to showcase our programming in an engaging and unskippable medium,” says Lance Reiss, VP of marketing at FX Networks. “With the evolution of its preshow, Screenvision has furthered its commitment to showcase our content, increasing our opportunities to drive interest and tune into our programming. We look forward to continued success with them.”