Sonic Equipment Co. installs 1,000th Christie projector


Sonic Equipment Company recently reached a milestone with the installation of its 1,000th Christie Solaria® Series DLP Cinema® projector.

Sonic’s technical support and maintenance has made them a trusted provider of cinema sales, service and installation. “Our valued partnership with Sonic has proven to be integral to our objective of providing exhibitors with the breakthrough technology needed to create the bright, vivid images that moviegoers have come to expect,” said Craig Sholder, VP, Entertainment Solutions, at Christie. “Sonic’s success is our success and helps strengthen our leadership in the exhibition industry. Our partnership continues to grow as we blaze new digital trails with technologies that include High Frame Rate and the Christie Duo ‘big screen’ premium products.  We also look forward to working with Sonic to debut such ‘coming attractions’ as the groundbreaking Christie ‘6-Primary’ laser projector.”

“The close relationship and positive experiences we have had working with Christie is a testament to Christie’s exceptional customer-centric approach to business, with products and service that are second to none,” said Eric Olson, director of operations for Sonic. “Most importantly, our partnership has been tremendously beneficial to our customers, many of whom have facilities that presented installation challenges due to the older nature of the buildings. Together with Christie, we helped them achieve best-in-class cinema for the ultimate benefit of their audiences.”