Wehrenberg Theatres announces growth plan for 2014
Wehrenberg Theatres announced an aggressive growth plan for the St. Louis-owned-and-operated theatre chain. Wehrenberg Theatres is the oldest family-owned circuit in the country.
Last year welcomed the new Eagles’ Landing 8 Cine in Lake Ozark, MO. The state-of-the-art facility features eight digital movie screens including three equipped for 3D. All auditoriums offer leather, high-back rockers equipped with “snuggle-seating”—movable armrests so guests can get close during the movie.
The chain’s aggressive growth and expansion continued with the rollout of their Five Star Lounge luxury concept for the 21-and-over crowd. The Five Star Lounge auditoriums are at Chesterfield’s Galaxy 14 Cine (home of the Mega Screen), Des Peres 14 Cine and St. Charles 18, all in the St. Louis area.
The Five Star Lounge concept boasts leather recliners, each with controls for reclining, heating and to call the wait staff. With the push of a button, a server will arrive at the recliner to take food or drink orders or bus the table. The auditorium boasts expanded aisle and row spacing, so stretching out is encouraged. Seating is by reservation only.
Des Peres 14 Cine and St. Charles 18 Cine also offer a full-service bar. Dubbed the “Five Star Lobby Bar,” the cozy area is an excellent place to meet before watching a film, catching the score of the game on the HDTV, or discussing the film the guests just enjoyed. The Five Star Lobby Bar is available to all guests in the complex.
Though the traditional concessions are available, guests can choose from a full menu of appetizers, entrees, desserts and adult beverages. Menus include flatbread pizza, veggie trays with hummus, mahi mahi fingers, lobster nachos and chicken wraps.
In spring 2014, an expansion of a popular guest amenity and a new concept for luxury auditoriums debuted at the St. Charles 18 Cine: leather recliner “Suite Seats,” the chain’s premium seating for all ages. Suite Seats are paired for couples to enjoy each other’s company, and tables at each seat allow for the enjoyment of food or drink from the theatre’s expansive menu.
More growth projects are moving forward for 2014-2015. Ronnies 20 Cine, home of Wehrenberg’s IMAX theatre located in St. Louis, will be fitted with the Five Star Lounge luxury auditorium floor plan. The St. Clair 10 Cine, located in Fairview Heights, Ill., will be transformed into the “Fairview Five Stars.” The entire complex will boast a Five Star Lobby Bar as well as eight Five Star Lounge luxury auditoriums for the 21-and-over crowd.
Construction begins in fall 2014 for a nine-screen movie complex combining Five Star Lounges and Suite Seats in the Shrewsbury area of St. Louis. The Cape West 14 Cine in Cape Girardeau, MO is slated to be fitted with the Five Star Lounge luxury auditorium floor plan and with Suite Seats in the larger auditoriums. Auditoriums at Campbell 16 Cine in Springfield, MO, will also receive Five Star Lounge and Suite Seat luxury upgrades.
Wehrenberg Theatres currently operates 16 cines in Missouri, Illinois, Minnesota and Iowa.