A bigger CineEurope: Barcelona confab expands its programming


Celebrating its 23rd edition, CineEurope is bigger than ever. For the first time, this annual gathering of the European exhibition community is offering four full days of programming, including an expanded slate of informal “Focus” sessions with industry leaders taking place on the tradeshow floor at the Centre Convencions Internacional in Barcelona, Spain.

Running June 16-19, CineEurope will also host product presentations from all six major Hollywood studios—Paramount Pictures International, Sony Pictures Releasing International, 20th Century Fox International, Universal Pictures International, Walt Disney Motion Pictures International and Warner Bros. Pictures International—along with DreamWorks Animation, leading French producer-distributor StudioCanal, Entertainment One Films and UniFrance Films. Feature presentations will include Paramount’s Transformers: Age of Extinction, Sony’s Sex Tape, Warner Bros.’ Into the Storm, and DreamWorks Pictures and Mister Smith Entertainment’s The Hundred Foot Journey.

Those “Focus” sessions on the tradeshow floor cover a wide range of topics of vital interest to today’s exhibitor: immersive sound and how to equip your speakers, the future of giant-screen presentations, laser projection, 3D, premium seating, digital delivery, and event cinema (aka alternative content).

Longtime CineEurope supporter The Coca-Cola Company will be hosting two seminars at the show, on how the soft-drink giant uses storytelling and social media to connect with consumers, and a cinema retail workshop conducted by Corinne Thibaut, international director of cinema and leisure.

Other highlights of the week include:
Monday, June 16
—The “Engaging Audiences” panel explores key trends in marketing and communications and how social networking, mobile communications, data analytics and other innovations in information technology are transforming audience-engagement practices across cinema exhibition. Mark de Quervain of Action Marketing Works moderates, and the panel includes executives from Facebook, Google, PayPal and ODEON U.K.
10:45-12:00—A roundtable discussion with leading European cinema CEOs focuses on current trends and business strategies in an increasingly international and now almost fully digitized cinema exhibition landscape. Key topics will include: programming strategies, maintaining and growing audiences, maximizing returns on digital investment, and operating in economically uncertain times.
13:30-16.00The Hundred Foot Journey screens.
16:30-17:00—The opening ceremony features a salute to the €100 films of 2013, an industry address by UNIC president Phil Clapp, a keynote address by ODEON & UCI CEO Paul Donovan, and presentation of the UNIC Award of Achievement to Pepe Batlle, former COO of Continental Europe and UCI/Cinesa.
17:00-18:00—Warner Bros. International presents their upcoming product.
18:00-20.00—Warner Bros. and Dolby host the opening-night dinner reception and a World Cup viewing.
20:15—Warner Bros. screens Into the Storm.

Tuesday, June 17
: StudioCanal previews their slate.
11:45-13:15: Universal Pictures International screens a product preview.
13:30—Universal Pictures International and Deluxe host lunch, where UPI distribution president is honored as CineEurope International Distributor of the Year.
20:30-23:30—Following their product preview, 20th Century Fox International hosts a special Night at the Museum: Secret of the Tomb dinner reception.

Wednesday, June 18
—Paramount Pictures International hosts a product preview and screens Transformers: Age of Extinction.
13:00-14:30—MasterImage 3D sponsors lunch on the tradeshow floor, followed by a beer reception starting at 16:00.
15:00-17:00—Walt Disney International presents their product preview.
18:30—Sony Pictures previews their upcoming slate and screens Sex Tape.
20:45—Sony and Barco host a cocktail reception, dinner and a World Cup viewing.

Thursday, June 19:
—DreamWorks Animation previews their upcoming slate.
11:30-13:00—Walt Disney International hosts a special screening.
13:00-16:00—Entertainment One Films and UniFrance host lunch and screen their upcoming product.
18:30—The Coca-Cola Company and Rentrak host the closing-night awards ceremony and dinner reception. Honorees include Vue Entertainment’s Alan McNair and International Exhibitor of the Year, and Germany’s Constantin Film, winner of the Independent Film Award.