Global partnership: Deluxe Digital Cinema increases end-to-end capacity to deliver more content to more theatres


As deadlines get shorter and movies get larger and more complex, Deluxe Digital Cinema has expanded its European capacity and fine-tuned workflows to meet increasing demand and take its movie business forward in a rapidly changing marketplace.

Deluxe is a company with nearly 100 years of service to the media and entertainment industry. It is a leading global provider, offering solutions in production, post-production, distribution, asset and workflow management, and the latest digital technologies for the film, television and advertising industries.

“At Deluxe Digital Cinema, we work with the industry to develop, create and deliver the most technologically advanced solutions and workflows in order to meet and exceed the ever-growing demands of the digital-cinema business,” says Mark Burton, managing director of Deluxe Digital Cinema of Europe, the Middle East and Africa.

Deluxe has an enviable track record of service to global distributors and exhibitors. Its comprehensive menu of digital cinema services includes:

* Mastering for multiple-language 2D, 3D day-and-date global release or single-exhibitor release.
* A dedicated in-house training scheme to navigate new skill sets and technologies.
* World leadership in 3D subtitling, providing services for many of the latest 3D blockbusters for all of EMEA.
* Subtitling for foreign languages and versioning; whether releasing in a single foreign language or 30-plus territories for day-and-date releases, Deluxe has hardened workflows and bandwidth to deliver content tailored to the audience on time.
* Restoration and preservation solutions for some of the world’s most prestigious archives, specializing in digital remastering and restoration, offering archives the ability to optimize content value and simultaneously digitally preserve for the future.
* Digital effects, specializing in the design and fabrication of title sequences, motion graphics, narrative visual effects and 3D animation, both for theatrical and broadcast releases; poster design; advertisements for print; branding and CGI.
* Theatrical distribution: Whether for film, digital, point-of-sale or merchandising, Deluxe Digital Cinema offers end-to-end distribution for both physical and electronic.

“Our whole operation is geared towards multi-lingual support on a 24/7 basis,” Burton stresses.

Burton also notes that Deluxe has fashioned a nimble transition from its film-based past to a global business model fully embracing cutting-edge trends in the ever-changing world of theatrical exhibition. “The company has taken a lead in the development of technology and workflow solutions, ensuring that content and distribution are never compromised.”

DDC also emphasizes that having the global resources of Deluxe gives it a depth and breadth of customer support unmatched in the industry. DDC works with virtually all of the major motion picture distributors and scores of independent clients from around the world. Recent projects include the tentpole releases X-Men: Days of Future Past from 20th Century Fox and Godzilla from Warner Bros.

In the case of X-Men, Deluxe Digital Cinema provided a full range of mastering and distribution services for the movie and its trailer, handling 137 feature versions during an 11-day span. And for Godzilla, its mastering and distribution activities for the feature and trailer saw the same number of versions mastered in a similar time frame.

Deluxe will mark its 100th anniversary serving the motion picture industry next year. Since 1915, it has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others.

With operations in Los Angeles, New York, London and around the globe, Deluxe employs almost 6,000 people worldwide. It is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.