Vue to convert 400 screens to Sony 3D
Vue Entertainment International is converting up to 400 of its Sony 4K projection systems at screens in the U.K., Ireland, Germany and Denmark to Sony Digital Cinema 3D.
The phased conversion process is scheduled to start this month. It will extend over a three to four-year time period, covering a total of 394 screens across the group’s Vue and CinemaxX branded European estate.
Unlike “triple-flash” systems that rapidly present different images to each eye in turn, the Sony Digital Cinema 3D dual-lens solution provides smooth, flicker-free 3D images without distracting flashing effects.
Vue Entertainment International currently deploys a mix of Sony 4K projection systems across its estate, including the flagship R320 and its sibling, the R515 that’s optimized for medium-sized and smaller screens. The operator also deploys a significant number of Sony Theatre Management Systems.
“Switching to Sony 3D means fabulous picture quality, plus the obvious technical and operational attraction of standardizing on an all-Sony 3D presentation solution at almost 400 of our screens,” commented Steve Knibbs, COO of Vue Entertainment International. “We’re delighted to be further strengthening our successful partnership with Sony Digital Cinema in this way.”
“Vue is without question one of Europe’s most technically innovative and customer-focused cinema operators,” stated David McIntosh, VP of Sony Digital Cinema 4K Solutions for Europe and the Americas. “This across-the-board changeover to Sony 3D is another hugely significant milestone in our successful and longstanding relationship with the group.”
Vue installed its first Sony 4K projector in the Fulham Broadway cinema in November 2010.