'Rules Don’t Apply' sinks as 'Moana' sails to number one opening


Disney had a lot to be thankful for over the long weekend, as new release Moana did what previous Disney Thanksgiving releases Frozen, Tangled and The Good Dinosaur couldn’t and locked down the number one spot. Over the five-day weekend, Moana brought in $81.1 million, the second largest five-day Thanksgiving opening ever after Disney’s Frozen. (The Frozen comparison is a bit finicky, as Disney gave it a one-theatre limited release in advance of a massive Thanksgiving expansion.) Over the three-day weekend, Moana pulled in $55.5 million. Internationally, its take so far is $16.3 million, with release in several major markets—including France, the UK and Russia—slated for next weekend. An A CinemaScore and the upcoming holidays indicate a good hold in the weeks to come, though it still has a long way to go before it reaches the $1 billion worldwide cume of Disney Animation’s other 2016 release, Zootopia

Sadly, Moana was the only success story among the holiday weekend’s new wide releases. Robert Zemeckis’ Allied fell short, coming in behind holdovers Fantastic Beasts and Where to Find Them (five-day weekend gross $65.7 million, total gross $156.2 million) and Doctor Strange (five-day weekend gross $18.85 million, total gross $205 million). The World War II spy drama's five-day gross of $18 million got it only to spot number four. Arrival rounded out the top five with a $15.6 million five-day gross, adding just over 100 theatres and dropping a mere 7.3% in its third weekend.

New wide release Bad Santa 2 also had a bad time of things, opening to only $9 million (five-day) on just shy of 3,000 screens. That makes the film the latest victim of the 2016 sequel curse, which also left Zoolander No. 2, Neighbors 2: Sorority Rising and Now You See Me 2 by the wayside.

The weekend’s biggest blow, however, went to Warren Beatty’s Rules Don’t Apply, which positively flopped with a five-day gross of only $2.17 million in 2,382 theatres. The film’s three-day gross of $1.57 million averages out to $661 per screen, giving Beatty’s grand return to Hollywood the worst wide opening of the year. It’s also the sixth-worst opening of all time for a film debuting on 2,000-plus screens, ahead of recent flops Morgan ($996 PTA) and We Are Your Friends ($758 PTA), but well behind 2012's infamous Oogieloves in the Big Balloon Adventures ($202 PTA).

Limited releases Loving, Manchester by the Sea and Nocturnal Animals all added screens over the holiday weekend, bringing their total domestic cumes to $4 million, $1.65 million and $1.66 million, respectively. New limited releases included Dear Zindagi ($1 million), Lion ($128,368), Miss Sloane ($63,000), Seasons ($26,723), Evolution $6,927) and Always Shine ($4,500).